Playtox’s service now available in Opera Mini Speed Dial

December 11, 2012, Oslo-Novosibirsk. Playtox – developer of mobile MMO games announces concluding an agreement with Opera Software.

According to the two-year agreement between the two companies, Playtox is now Opera's chosen partner for mobile browser games in Russia and CIS. With this cooperation Opera Mini users in this countries can now find the service in Speed Dial, a set of visual bookmarks that gives a quick access to favorite websites and services.

Active growth of Russian browser online mobile games market which started in the last year as a separate segment has already exceeded the expectations of Russia and CIS. 

A real boom of game entertainment in Russian mobile internet refers to year of 2012. Specialists appraise the market at 50 000 000 USD with more than 30% annual growth.
In total, according to J'son & Partners data, by the end of 2012 Russian mobile game market will increase to 392 000 000 USD.

Besides the traditional free-to-play model of monetization, mobile browser games are the excellent drivers for data traffic (3G, 4G) generation. 

It is this feature that is of great interest to mobile operators as VAS services, and also as a good social keeper for any game portal audience in the case of willingness to offer entertainment services to its users. 

This game segment doesn’t cannibalize income and audience from the traditional ways of content distribution such as downloadable games; due to their specificity online games don’t substitute traditional content for users, but only prolong lifetime, link users to the main portal and service.

Opera Mini is one of the most popular browsers in the world. It is used by over 194 million people monthly, and a significant amount of these users are in Russia. I’m sure that all of them will appreciate our games and spend their free time playing with pleasure,” commented Dmitriy Sergeev, co-founder of Playtox.

We have been working with Playtox for many years and are completely satisfied with the results of our joint projects in game industry. That’s why we decided to keep on cooperating with this company. We are happy to offer Opera Mini users the best entertainment they can get right in their favorite browser," said Mikhail Ilin, General Manager, Mobile Business Development, Opera Software.

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About Opera Software ASA

The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 275 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. 

Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. 

Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at opera.com.

About Playtox

Playtox is the leading Russian company developing multiplayer browser games with more than 20 million registered users who have already spent more than 40 million hours playing Playtox games.

The largest projects of the company are World of Shadows, My Farm, Gangsta, etc. These games are widespread worldwide – from Vietnam to Brazil and Indonesia. The company is a resident of Novosibirsk Technopark called «Academpark». Website playtox.ru.

Press contacts: Elena Grishina eg@playtox.ru.

 

December 11th, 2012