The Head of Global Merchandising of Nokia Store moved to Playtox

Playtox announced that the former head of App Store Nokia Store, Bogdan Grishin, was appointed to the position of Chief Marketing Officer.

During his career Bogdan has managed to work for the largest IT-companies and gained ocean-wide experience in the sphere of mobile marketing and merchandising. For the last two years before joining Playtox he had been working for Nokia, where he worked his way up from Senior Manager to the Head of Global Merchandising of Nokia Store.

In his new capacity of CMO Bogdan Grishin will be engaged in the planning and managing of commercial activity, monitoring development and implementation of marketing strategy of the Company, launching of new products and developing of distribution in Playtox.

«Bogdan`s many years` experience will be beneficial for the development of international expansion and for the reinforcement of Playtox on Russian market. We are happy to welcome such a specialists in our team» - says the Chief Strategic Officer and one of the Playtox founders, Dmitry Sergeev.

«It`s pleasure for me to become a part of a company, which stands in the middle of global changes of mobile industry – changes, which are mainly connected with such processes as HTML5 standard adjustment, emergence of more powerful browsers and the rapid growth of processing power of mobile devices. In my career I was always devoted to work on upgrading the perception of mobile services through the implementation of new technologies in the sphere of mobile applications marketing. I am looking forward to the opportunity to apply my experience for the development of Playtox business.» - added Bogdan Grishin.

Today Playtox games - it is more than 1 million unique visitors a day, more than 65 million gaming hours spent in our browser games, more than 25 million registrations. Playtox is the leading games portal of browser mobile games in CIS.

May 24th, 2013